Picture of Robert Theofanis

Hi there! My name is Robert Theofanis and I’d like to thank you for visting my blog, Bobogado (pronounced Bob-o-gado by the way). I started this site in June 2016 as a way to learn about and practice SEO. I was basically just publishing anything and trying to get it to rank in Google. Surprise, surprise — it was much more difficult than I thought.

Over the past few years, I’ve developed a genuine passion for legal marketing, and in particular online legal marketing. So, I decided to give the site a makeover and instead share what I’ve learned along the way.

My goal is for Bobogado to be a valuable resource for members of the legal community — law students and lawyers — who are interested in growing their presence online.

Professional Background

I’m a practicing attorney in Los Angeles, where I grew up. I went to law school at the University of Notre Dame (Go Irish!). Prior to law school, I taught math and coached football for two years at Chaminade College Preparatory (Go Eagles!) in West Hills, CA. I attended Occidental College (Go Tigers!) in Los Angeles. While at Occidental I played football and majored in physics.

What’s Bobogado?

I’ll channel The Most Interesting Man in the World and say: I don’t always refer to my self in the third person, but when I do, I call myself Bob.  I It’s a mash-up between Bob (short for Robert) and Abogado (Spanish for lawyer).

A bit silly, sure. But it gives me the opportunity to overpay for a logo of a bobcat dressed as a lawyer sometime in the future.