Robert Theofanis

All Posts by Robert Theofanis

Don’t Forget to Consider Billing Rates When Choosing a Practice Group

Picking a practice group is an incredibly important decision for any young attorney. Your practice group will dictate the substance of your day-to-day duties at your firm. But, your initial choice also has the potential to set the course for your entire career. Inertia in the workplace is powerful. Spend a few years doing real estate work and people are going to start thinking of you as a real estate attorney. Once people think of you as a real estate attorney, you’re likely to have a difficult time switching to a significantly different practice area. Or even more generally, it’s difficult to switch from litigation to corporate even if you’ve only been practicing for a year.

One factor that I suspect junior attorneys frequently overlook are the billing rates associated with a particular practice group. Continue reading

Using Referral Fees to See How Your Legal Marketing ROI Stacks Up

By now, most lawyers understand that they need to diligently track both the costs of marketing and the corresponding benefits. This allows for a proper calculation of client acquisitions cost (CAC) and return on investment (legal marketing ROI). Have you ever wondered what’s a good ROI for lawyers? Whether you’re spending too much, or too little, on marketing? Continue reading

Use a Mailing Vendor to Send a Letter with the Ease of Email

Printing correspondence and stuffing and stamping envelopes is exactly the kind of low-skill commodity task that law firms should outsource. For small and solo practices, do you really need to be paying your legal secretaries and paralegals for this kind of work? There are higher value tasks more befitting of their salaries. And for larger practices that already employ several employees for mail-room functions, wouldn’t it be nice to reduce headcount and overhead without having to worry about disruptions to your operations? Traditionally, stuffing and stamping envelopes was a necessary evil for legal practices because many documents must be transmitted in hard copy form.  Today, you can use a mailing vendor to easily and cost effectively outsource this task, without having to agree to a lengthy contract or pay exorbitant costs upfront. Continue reading

Attorney Referral Fees in California: What Percentage?

One pleasant aspect of practicing law in California is that attorney referral fees are ethically permissible. To be clear, what I’m talking about are naked referral fees, where you simply refer a case to another lawyer without taking any responsibility for the matter. Many states require the referring attorney to assume some responsibility before fee sharing is ethically permitted. In California, all you need to do is comply with Rule 2-200. Keep reading to learn what a typical attorney referral fee percentage is in California. Continue reading

Billboard Marketing for Lawyers: Does it Work?

We’ve all seen billboards alongside the highway advertising for lawyers or law firms. Some are sketchier than others. Whether they’re effective in attracting prospective clients back to the advertiser is unclear. A few years back, Gyi Tsakalakis writing on Lawyerist highlighted the issue of tracking billboard marketing. His point was that without tracking client-leads back to a particular marketing medium, you can’t evaluate whether your marketing campaign was successful.

He went on to question whether billboard advertising is an effective way to attract clients.

Does Billboard Marketing Work?

Well, I have an answer. Or at least a tentative one.

I’ve been running a traditional media advertising campaign for the last five weeks or so and have tracking set up. The campaign is fairly modest in scope, so I’m not going to draw any hard conclusions. But the initial data is promising.

Continue reading